Feasibility Study

AFRA Tourism

Not just a tourism agency — an international tourism, hospitality and health-tourism group, built to work in synergy with AFRA Air and AFRA Pharma across the region.

Project owner
AFRA Holding
Executing company
AFRA Tourism
Location
Tehran (HQ) + free zones & tourism cities
01 — Executive summary

A full-spectrum tourism & hospitality group

The objective is to create a tourism company focused on six core lines of business, designed from day one to use the capacity of AFRA Air for transportation and AFRA Pharma and partner hospitals for health tourism.

01

Health tourism (medical tourism)

02

Hotel management & accommodation

03

Inbound and outbound tours

04

Business travel services (MICE)

05

Luxury tourism

06

Development of exclusive tourism destinations

Transport via AFRA Air
Medical care via AFRA Pharma & partner hospitals
02 — Market analysis

Target markets

Initial focus is on attracting medical and business tourists from neighboring countries.

Persian Gulf countries
Iraq
Azerbaijan
Armenia
Turkmenistan
Kazakhstan
Uzbekistan
Oman
Afghanistan
03 — Business model

Four operating units

Health tourism

  • Treatment coordination
  • Hospital reservation
  • Translator services
  • Transportation
  • Accommodation
  • Post-treatment follow-up

International agency

  • Inbound tours
  • Outbound tours
  • VIP exclusive tours
  • Business travel

Hospitality

  • Four & five-star hotels
  • Airport hotels
  • Health residences

Exhibition tourism

  • Medical exhibitions
  • Energy exhibitions
  • International events
04 — Initial investment

Conceptual estimate

If the construction of multiple hotel complexes is also planned, total investment could increase to several hundred million dollars.

Head office & infrastructure
$5M
Reservation system & IT
$8M
Marketing & market development
$12M
Working capital
$15M
First hotel development / stake
$60M
Total
~$100M
05 — Human resources

First-phase workforce

30
Management
80
Sales & marketing
70
Health tourism
150
Operations
40
IT
80
Support
Total direct employment: ~450 people in the first phase
06 — Revenue

Baseline scenario

Y1

Launch

Launch and build a partnership network.

Y2

Regional development

Regional market development.

Y3

Growth

Growth in revenue from health tourism and travel services.

Y5

Sustainable revenue

Sustainable revenue through brand development and increased contracts.

Actual revenue depends on tourist volume, hotel occupancy, treatment contracts and market conditions — a detailed financial model is required.
07 — Competitive advantages

Why AFRA Tourism

Synergies with AFRA Air

Cooperation with AFRA Pharma and medical centers

Focus on health tourism

United holding brand

One-stop integrated services — from origin to destination

Get in touch

Interested in partnering with AFRA Tourism?

Reach out to the AFRA Holding team to discuss this venture in more detail.